Increasing economic viability for small farm holdings and building community vitality whilst caring for the environment, ThaRa Naturals, an organic farmers support of our country, has built a peoples movement in conserving the rich biodiversity. The organization realized that the organic growers, especially farmers growing traditional food crops were unable to market their produce in a fair manner. Market acceptability and awareness on traditional food crops was very low, so where would the organic growers sell their produce.